Annual Conference
Our conferences feature top-notch speakers delivering timely, relevant content designed specifically for higher education marketing and communications professionals. From emerging trends and strategic insights to practical, take-home ideas, sessions are built to meet the moment and support the evolving work of our field.
Held each March in Lancaster, the CUPRAP Annual Conference brings together members and colleagues from across the region for a dynamic, in-person experience. Attendees can expect a thoughtful mix of keynote presentations, concurrent sessions, and peer-driven conversations—along with meaningful opportunities to connect, collaborate, and build lasting professional relationships.
Join Us at CUPRAP 2027
Whether you’re new to CUPRAP or a longtime member, the spring professional development conference offers a balanced blend of professional development, peer learning, and community connection—all set against the backdrop of historic Lancaster, Pennsylvania.
Save the date and make plans to join us March 22 - 24, 2027, in Lancaster. Registration will open in Fall 2026.
2026 Conference Recap
The 2026 CUPRAP Annual Conference brought together nearly 275 higher education marketing and communications professionals from 15 states for three days of learning, connection, and fresh perspective in Lancaster. From March 11–13, attendees engaged in a thoughtfully designed program that balanced big-picture thinking with practical, real-world application.
The conference opened with a dynamic presidential panel moderated by Marjorie Hass, featuring institutional leaders Thom Chesney, Andrew Rich, and Kevin Weinman. Attendees also heard from keynote speakers like Mallory Willsea and Christina Garnett, who explored innovation, behavioral psychology, and the evolving landscape of higher ed marketing.
Throughout the week, concurrent sessions covered topics ranging from AI and content strategy to branding, enrollment marketing, and communications leadership. Presenters from institutions and agencies across the field shared case studies, insights, and actionable strategies, creating space for both inspiration and immediate takeaways.
Beyond the sessions, the conference emphasized community—through networking receptions, roundtable discussions, and time in the exhibit hall—culminating in the annual CUPPIE Awards celebration, where members were recognized for creative excellence in the field.
The 2026 conference concluded with a closing fireside chat featuring Brad Wolverton, leaving attendees with new ideas, stronger connections, and a renewed sense of purpose in their work. Planning is already underway for the next CUPRAP Annual Conference, with registration details for 2027 to be announced this fall.
2026 Sponsorship Opportunties
Sponsorship is a meaningful way to showcase your organization, connect with higher education professionals from across the region, and support the professional growth of our community.
For more information or to secure a sponsorship, please reach out to Mark Cunningham, a member of the CUPRAP Board of Directors.
We extend our sincere thanks to the companies who have already committed to sponsoring the 2026 conference. Your partnership and generosity help make this event possible!
2026 Sponsorship Prospectus
The 2026 Sponsorship Prospectus for our Spring Professional Development Conference, taking place March 11–13, 2026, in Lancaster, PA, is now available!
The prospectus is available below. Browse for full details on sponsorship levels, benefits, and ways to showcase your organization.
To learn more or discuss custom partnership options, please contact Mark Cunningham.
We look forward to collaborating with you for another outstanding conference!
