Virtual Events
CUPRAP offers year-round opportunities to learn, connect, and stay current in the ever-evolving field of higher education marketing and communications.
Our webinar series brings timely, practical insights directly to your desk—featuring industry experts and peers sharing strategies you can put into action right away. From emerging trends to real-world case studies, these virtual sessions are designed to keep you informed and inspired between conferences.
CUPRAP members can access recordings of previous webinars by logging in.
Explore upcoming webinars below and join us for what’s next.
Upcoming Webinars
How AI decides which institutions to recommend
(and why yours might not be included)
What should you fix first to improve your visibility in AI search?
Prospective students are using ChatGPT and AI-powered search to build their shortlists. If your content isn’t structured for AI, your institution may not be considered.
Most teams don’t know what’s invisible, what’s underperforming, or where to start. Traditional SEO tools will not tell you.
In this session, we will cover how AI actually decides which institutions to recommend, where content and accessibility issues are holding you back, and how to prioritize what to fix first. You will leave with a clear, practical path to improving visibility, starting with the changes that matter most.
Speakers:
- Joel Goodman, Vice President, Growth Strategy AMER and EMEA, Squiz
- Megan Andrews, Business Design Consultant, Squiz
Starts Thurs, Apr 30, 2026, 1:00 PM ET
Ends
Thurs, Apr 30, 2026, 2:00 PM ET
