Events
CUPRAP offers year-round opportunities to learn, connect, and stay current in the ever-evolving field of higher education marketing and communications.
Our webinar series brings timely, practical insights directly to your desk—featuring industry experts and peers sharing strategies you can put into action right away. From emerging trends to real-world case studies, these virtual sessions are designed to keep you informed and inspired between conferences.
Each spring, we come together in person for the CUPRAP Annual Conference in Lancaster. This signature experience that blends professional development with meaningful connection. With engaging keynote speakers, peer-led sessions, and built-in networking opportunities, the conference is a cornerstone event for our CUPRAP community.
Explore upcoming webinars below and join us for what’s next.
Upcoming Webinars
Webinar Series
DMPI: Informing Your Marketing—and Making It Make Sense to College Leadership
November 5, 2026 | 12:00 PM - 1:00 PM ET
Tasked with finding a simpler method for explaining digital marketing performance for the College president and Board of Trustees, the Gettysburg College Communications and Marketing office developed a process for normalizing measurements of different KPIs. Through continued fine-tuning, the Digital Marketing Performance Index (DMPI) has become more sophisticated and more useful. The DMPI allows for the ability to compare any two similar time periods to determine whether efforts and expenditures have generated increased effectiveness and efficiencies. This presentation explains the math, how it has informed the work, how it’s presented to boards and leadership teams and how you can implement it on your own campus.
