2010 Spring Conference

 CUPRAP's Spring 2010 Conference schedule:

• Wednesday, March 10
   
  11 a.m. to 4:30 p.m. - Registration (Garden Terrace Lounge)
  11:30 a.m. - CUPRAP Board Meeting (Overlook Room)

  1:30 p.m. to 4:30 p.m. (with 15-minute break at 3:15 p.m.)
  Workshop on Social Media (Garden Terrace West)
  
  Part 1: Social Media Strategy and Measurement 
  Speaker: Sean Carton, DEC, Chief Creative Officer, idFive

  How have colleges and universities successfully incorporated social media into their recruitment and retention activities? How do they measure results? We'll also examine use of Facebook profiles to gain visibility, how to engage students in conversation, and how to effectively integrate social media into a communications plan.

  Part II: Integrating a Social Media Program: Two Case Studies
  Speakers: Alana Mauger, Director of Communications, Montgomery County Community College, and Paul Redfern, Director of Web Communications and Electronic Media, Gettysburg College.
  
  Hear how colleagues are using Facebook, YouTube, Twitter, Flickr and LinkedIn to increase word-of-mouth marketing and to integrate these new tools into a traditional communications strategy.

  1 p.m. to 5 p.m. - Sponsor Exhibits (Gardent Terrace Lounge West) Please take time during the conference to visit Sponsor Exhibits.

  5:45 p.m. - Cash Bar Reception (Garden Terrace West)

  6:30 p.m. - Dinner (Garden Terrace West)

• Thursday, March 11
  
  7 a.m. to 9 a.m. - Breakfast  (Circular Dining Room) 
  
  7 a.m. to 9 a.m. - Registration (Garden Terrace Lounge) 
  
  9 a.m. to 10:15 a.m.
  The Power of Storytelling  (Garden Terrace West)
  Speaker: Tom French, 1998 Pulitzer Prize winner in feature writing and Riley Endowed Chair in Journalism at Indiana University 
  
  Our keynote speaker will share his passion for narrative writing that is gripping and powerful. Knowing how to engage an audience from beginning to end is essential for all communicators. Tom French has led workshops around the world, including the famed Nieman Conference on Narrative Journalism at Harvard. You will be delighted and inspired by his stories and helpful advice. 
  
  10:15 to 10:30 a.m. - Break (Garden Terrace Lounge) 
  
  10:30 a.m. to 11:45 a.m.
  Story Mechanics (Garden Terrace West)
  Speaker: 1998 Pulitzer Prize-winning journalist Tom French
   
  Get the nuts and bolts of how to assemble an engaging story. We will discuss finding a theme, a central character and a line of action; how to employ dialogue and scene detail; and how to identify the engine that will propel your story forward.
  
  How Current is Your Crisis Plan? How Prepared Are You to Handle the Next Big, Bad Thing? (Starlight West)
  Speaker: Deborah Saline, APR, Principal and Chief Operating Officer, PRWorks, Inc. 
  
  Increased violence, unchecked bloggers, the changing media landscape, reduced budgets and fewer staff create the potential for the perfect storm when it comes to crisis management. What can you do to be prepared? Learn techniques to help manage your next big crisis on campus. 
  
  Noon - Awards Luncheon (Garden Terrace East) 
  
  1:00 p.m. to 1:30 p.m. - Address by Arthur Ciervo Award winner 
  
  1:45 p.m. to 3 p.m.
  What’s New in Web Communications? (Garden Terrace West)
  Speakers: Ty Glasgow, CEO and President, BigBad Inc., and Paul Novack, Director of Web Communications, Susquehanna University 
  
  Get the big-picture view of where Web communications is going. You’ll hear about the latest trends and best practices. You’ll also hear the good, the bad, and the ugly about a Web redesign project that earned a 2010 CASE II Gold award. 
  
  Insights into Future Support for PA Higher Education (Starlight West)
  Panelists: Karen Ball, Vice Chancellor for External Relations, Pennsylvania State System of Higher Education; Christopher Borick, Ph.D., Associate Professor of Political Science, Muhlenberg College; and Mary Young, Ph.D., Vice President of Government Relations, Association of Independent Colleges and Universities of PA 
  
  With the May primary and November elections fast approaching, how does our panel of experts assess the future climate for state and federal support for higher education?

  3 p.m. to 3:15 p.m. - Break (Garden Terrace Lounge) 
  
  3:15 p.m. to 4:30 p.m.
  A Multi-Faceted Approach to Managing Stress (Garden Terrace West)
  Speaker: James Porter, President of  StressStop.com and author 
  
  Are you feeling stressed out in your job or your personal life? Then join us for this rejuvenating session which will cover three levels of stress
  management. Physical techniques, changing the way you think and mindfulness. Learning how to keep your mind focused on the present can lead to a significant reduction in anxiety. 
  
  Planning an Advertising Campaign (Starlight West)
  Speakers: Matt Kurowski, Brand Activation Manager, JPL Productions, and Mary Wetzel, Marketing Services Director, Central Pennsylvania College 
  
  Get information and insight into a successful collaboration that drove enrollment for Continuing Education students. The campaign included both traditional and new ways of advertising to reach adult learners. Learn about some broader marketing strategies that focus on advertising in various media. 
  
  5:30 p.m. - Cash Bar Reception (Fountain Lobby) 
  
  6:30 p.m. - Dinner, Presentation of Don Hale Award and CUPPIE Awards (Garden Terrace Ballroom) 
  
  8 p.m. to 11 p.m. - Entertainment (Garden Terrace Ballroom)

• Friday, March 12

  8 a.m. to 9 a.m. - CUPRAP Annual Meeting and Breakfast (Garden Terrace East) 
  
  9 a.m. to 10:15 a.m.
  Social Media: Legal and Policy Issues (Garden Terrace West)
  Speakers: Jeffrey Hawkins, University Legal Counsel, PA State System of Higher Education, and Paul Redfern, Director of Web Communications & Electronic Media, Gettysburg College 
  
  Has your institution established rules for using social media? Do you know how Commonwealth law may be at odds with social networking companies’ policies? Learn about free speech, copyright and liability issues, and more. 
  
  Career Reflections: Past and Future (Starlight West)
  Panelists: Marcy Dubroff, Associate Director, Center for Liberal Arts and Society, Franklin & Marshall College; Karen Evans, Director of
  Career Development, Albright College; and Rosalee Rush, Director of Communications, Bloomsburg University 
  
  How do you know when to stay and when to move on? Panelists will share their experiences. Our counselor will suggest ways to chart your career journey. 
  
  10:15 a.m. to 10:30 a.m. - Break (Garden Terrace Lounge)

  10:30 a.m. to 11:45 a.m.
  Meet the Media (Garden Terrace West)
  Panelists: Toni Coleman, Editor, DIVERSE: Issues in Higher Education; Tim Goral, Editorin- Chief, University Business magazine; third panelist TBA. 
  
  The Case for Magazines (Starlight West)
  Speaker: Jeffrey Lott, Senior Publications Editor, Swarthmore College 
  
  Cutting your budget? Trimming your staff? Don’t touch that magazine! Magazines continue to be a vibrant, growing medium, even among younger readers. Learn how magazines establish long-term relationships and get desired results. Hear results from the 2009 CASE Members Magazine Readership
  Survey, representing more than 30,000 readers of magazines from more than 100 schools, colleges and universities across the United States. Magazines work; find out how. 
  
  Noon - Lunch (Circular Dining Room)
  CUPRAP Board Meeting 
  
  Conference Ends
  **Rooms for sessions subject to change.**